I turn ideas into stories people want to be part of.

As a Marketing Creative Strategist, I dig into the audience, find the story worth telling, and build the strategy to bring it to life…from the first idea and pitch through production, performance, and what we scale next.

Over the last five years, I’ve worked across lifestyle, beauty, consumer, education, nonprofit, and performance marketing, creating everything from websites and editorial content to social ads and full video campaigns.

Today, I develop creative across 15+ brands, manage around 40 projects at any given time.

One campaign scaled past $1 million in paid media spend, while three of my top-performing concepts have generated more than 47 million impressions, 6,300 purchases, and $1.3 million in attributed revenue.

It was copywriting that led me deeper into strategy.

Strategy led me into production.

Performance made me obsessed with understanding why ads scale and convert.

And somewhere along the way, the person who used to be handed the assignment became the person deciding what the assignment should be.

To connect with me, go to my Contact Me page and we can discuss how my services can get you where you want to be.

Hope to “See You Real Soon!”

Meredith Cariski